Cultural Competence - Media and Safe Care- MyAssignmenthelp.com

Question: Discuss about tehCultural Competence,Media and Safe Care. Answer: Introduction Healthcare is one of the most important aspects of any society. However, most importantly, informing people on health care, providing health care in a non-discriminative manner irrespective of cultural diversity that is common in most countries in the world is all that the media has tried to portray. The media is one of the channels that aids or rather play an important role in informing people about health care. Cultural safety can be described as a way recognizing and gaining knowledge in regards respecting the differences that exist in different culture in the provision of health services. About the media, it contains several items that can bring about cultural safe care in the people (Niederkrotenthaler, Reidenberg, Gould, 2014). Additionally, the media contains items whose roles go contrary to promoting cultural safe care to the people, in a way that embraces cultural diversity. Among the media items that act either negatively or positively about cultural safe care include but are not limited to videos, blogs, mini blogs, and articles. Australian media plays a pivotal role in cultural safe care. In addition to that, the countries boast of cultural diversity. In this paper, I intend to discuss cultural safe care, focusing on the role and power that can be attributed to the Australian media. In addition to that, the paper elaborates two media items that positively and negatively affects cultural safe care. Critical Analysis of the Role and Power of Australian Media Australian media has several powers and functions it plays. To start with, the media commands a large following of almost all Australian as a source of information. This is done as it relays information to the audience; it does this by relaying information through various means (Happer, Philo, 2016). That is movies, television, the Internet, and magazines. In addition to that, the media creates and sometimes reflects culture. Society is constantly in touch and bombarded by the messages that emanate from the various media outlets which include TV and magazines (Ebert, Kline, Moskowitz, Montealegre, Scheurer, 2014). Sociologists have come up with a term called mediated culture, a process where the media reflects and also creates a culture. On the other hand, the mainstream media acts as part of the power structure especially to elite individuals and most institutions. These groups and institutions often support ethnic status quo of the ruling or people that dominate the society. On the other hand, the Australian media sometimes acts as check and balance of the ruling class, the influential and people that constitute the elites within a community of The Australian Media act as a catalyst for change. It is through the mass media that most peoples attitude and habits have been able to transform and even change (Jalleh, Donovan, Lin, Slevin, 2008). This is in regards to the notion that most people have concerning prejudice and perceptions which are more often not true (Niederkrotenthaler, Reidenberg, Till, Gould, 2014). For instance, with the epidemic and fear of ailments such as HIV/AIDS and leprosy, a large number of people had a misconception that one can contract the virus through hand shake or touch an infected person (Possamai, Turner, Roose, Dagistanli, Voyce, 2013). The Australian media has thus been instrumental in bringing the change in such misleading notion that is above other things alienating and untrue. Additionally, the Australian media is at the forefront in airing special programs that seek to explain the need for people to embrace a new lifestyle that is healthy and does not pose a risk to lifestyle diseases. Therefore, the Australian media plays the role of bringing change to people and the country at large. Moreover, the media act as a platform for entertainment. Television and magazines have special programs that entertain viewers and readers. In addition to that, the sports that viewers watch through television sets are entertaining to viewers in many ways (Antheunis, Tates, Nieboer, 2013). The Australian media is therefore at the forefront of not only informing the public but also making sure that the society is in a happy mood. Therefore, Australian media acts as bodies that relay the information and news required by people. Also, the media has a role of educating the public, especially in areas that involve new thinking and those that brings about various views and misunderstanding. Moreover, the media has a role in impacting cultural exchange and diversity among all Australians irrespective of their cultural leanings (Walker, Schultz, Sonn, 2014). Lastly, the Australian media has a role in bringing positive change, either, that which concerns their health or the manner in which health practitioners provide their services to the larger Australian community. The Influence of the Media about Culturally Safe Care The media, as discussed above, has the various influence on people and society at large. In Australia, the media has been instrumental in promoting cultural safe care. To start with, the media educate people on various issues about health and cultural safe care (Esses, Medianu, Lawson, 2013). Scholars have this process as social marketing of cultural health care. In Australia for instance, the Aboriginal people claims that there has been discrimination against the provision of health services towards them as medical practitioners perceive them to be a lesser people of importance as compared to the larger extent of the Australian community (Durey, Thompson, 2012). In addition to that, the media can sometimes be used to dispel acts of racism be common amongst people of different races living together. Racism can be a factor that makes one discriminate against another in relaying information concerning the health of individuals and the need to not discriminate against that in the prov ision of health services. Moreover, the media, through magazines and television tries to dispel the notion of male superiority. It is through the media, among other channels that have been instrumental in portraying females as capable of proving better health services similar to men (Dutta, 2007). Thus, the idea that only males can provide better health care services ha been effectively been advocated against by the media. In several television series, women are portrayed as doctors, nurses among other health profession. The public is therefore welcoming the idea that it does not matter the sex of a person proving the services to them, but rather, the qualification that a person possess. In addition to that, the media has effectively been able to educate the public on quite a number of illnesses. The media has effectively been able to educate the public on various on diseases like Malaria, HIV/AIDS, and Ebola. The information is important in that the public can make an informed decision in regards to prevention and safety. On the other hand, as different cultures exist, it is important for health professionals to get information on different cultures and how societies interact (Ward, Coates, 2006). The media has therefore been able to encourage health care providers on the need to embrace different groups of peoples way of life. In doing so, the media, through magazines, blogs and television have effectively been able to make it possible for physicians and nurses to offer health services to all patients irrespective of their way of life, as they do so by embracing or rather respecting their way of life( Best, 2014). Taking Australia as an example, various communitie s have a different way of life, in regards to culture and perceptions concerning illnesses, the media, on the other hand, acts as a bridge between health care providers and the different cultures that exist in Australia. It, therefore, acts as an advocate for allowing cultural integration among medics in their work. Additionally, the media informs health care providers on the need to integrate sociology and other elements of equity, fairness, and justice in all the society irrespective of sex, race, age or culture in providing their services. Lastly, the media, like the Australian media items and platforms has made it possible for social marketing of positive health traits. The media incorporates marketing ideas in combination with social impact to motivate the public, patients and medics to conform to ethics and embrace good behaviors (Willis, Elmer, 2011). In simpler terms, the media helps in selling health goals. In regards to social marketing for improved health practices, the media take four major variables of marketing, that is, product, price, place, and promotion. To start with the product, it denotes the traits that the media is trying to impact on patients, medics and the public at large, for instance, embracing ethics, safer sex or avoidance of smoking. On the other hand, place represents the channels through which the information reaches the target audience, which can be through Australian magazines, blogs, television programs and the community (Willis, Elmer, 2011). Additionally, promotion refers to the various ways through which the media or health promoter passes the message on the benefits that comes with adopting the new traits, like safe sex, abstinence and nonsmoking. Lastly, the price represents the aspects that the audience, which is, patients, physicians and the public, in general, can give out, which may be psychological, time or values. ABC News Reporting that Compares Loneliness to Obesity Even though the media informs people and educate viewers or listeners, it can also be misleading in the sense that it give mislead people. For instance, in the ABC, on April 14th 2017 is on record broadcasting that loneliness cause obesity. Medical research refute search a claim as there has never been any scientific evidence or research that backs up the claim. Also, physicians disagree with the idea thus, the media being at the center stage in misleading people. ABC News on Mistreatment of Aborigine Disabled The media outlet has been put on notice in misinforming the public; however, there are positive aspects that a person can learn from the media items. For instance, on 5th December 2015, the ABC news media highlighted the discrimination that the Aborigines disabled face. It was a report that aimed at enlightening the public on the social injustice that the Aborigines Disabled continue to face in Australia. Thus, the media item was acting as a voice against injustice of the indigenous and of the disabled people which is a form of the positive aspect that the media items can sometimes have especially to the public. Conclusion The media has got several roles and power that commands greater influence on the public. Among the roles that the media has, is to educate the public, relay news to viewers and entertain audiences. The media also commands significant viewership from which it derives its power from, in addition to having the power of representing influential people within the society bot also large institutions that need to sell individual policies. Moreover, the media brings about change in society and inculcate cultural values that are shared among the existing communities that are shared among the communities that are in that locality. In Australia for instance, the media is credited with influencing cultural safe care in many ways, firstly, it educated physicians on the need not to discriminate people against the race, sex, age or cultural leanings. Moreover, the media has been instrumental in educating the public on various ailments such as HIV/AIDS and Malaria. Lastly, the media has a large infl uence on the Australian society in that it has effectively been able to do social marketing of health values and the need to embrace fairness in the provision health information to a physician, patient, and the public indiscriminately. In regards to the media items, there is two that relay positive and negative message to the public. These are television and the internet or social media. Television has got programs that educate the public of culturally safe care while the internet or social media contain inconsistency as any person can post and thus, act as a misleading platform for the Australian people. References Ebert, J., Kline, K., Moskowitz, D., Montealegre, J., Scheurer, M., (2014). The role of Media and the Internet on vaccine adverse event reporting: A case study of human papillomavirus vaccination. Journal of Adolescent Health, Vol.54(3), pp.289-295. DOI: 10.1016/j.jadohealth.2013.09.005 Esses, V., Medianu, S., Lawson, A., (2013). 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